![]() With the addition of Tao Beach, he said, he expects to exceed $65 million this year. Wolf says Tao spends $3 million annually on marketing, and revenues so far are up more than 10 percent for 2007. “You can come to our lounge and just have a drink, or stay for dinner and then get a premier table in the club.”Īs any habitué of the nightclub demimonde in New York knows, the sizzle of a new establishment can quickly subside. You must provide your hotel room key card and valid photo ID to verify. “We sell stratification, but we have an entry point for everyone - from retirees to 21-year-olds who have saved up to blow it out on their first trip to Vegas,” Mr. If you stay at the Venetian, you can enter Tao for free at night and during the day. Tepperberg said, “or for a Dom Pérignon Mathusalem,” the equivalent of eight regular bottles of Champagne. What does $5,000 get you? “A table on the dance floor on a busy holiday weekend,” Mr. Tao Beach Club has DJs and a topless-friendly policy certain days. This in turn gives the club heat and allows Tao to charge $300 to $5,000 for bottle service. People like Bono, Paris Hilton, Madonna, Chelsea Clinton and the entire roster of England’s Manchester United soccer team have become fodder for Tao Las Vegas’s marketing blitz. Michael Desiderio, the chief operating officer of Tavern on the Green, marvels at the vital statistics for Tao Las Vegas: it served 600,000 meals, its average dinner check was $70, and 50 percent of its revenues came from alcohol.Ī staff member at the Tao Beach Club, who look plucked from the fashion runway and whose attentionsĮxtend to cleaning sunglasses. The menu full of Pan-Asian cuisine is quite diverse and features influences from China, Japan, Thailand, and Korea. 2 spot behind Windows on the World, the gap between them was a razor thin $485,000. Tao, in the luxurious Venetian Hotel and Casino, has experienced great success in Las Vegas since opening in 2005. In figures for 2000, when Tavern on the Green was in the No. In 2006, its first full year open, Tao did $55.2 million in business, or $16 million more than its closest competitor, Tavern on the Green in New York.Įven judged against other huge-volume restaurants, where revenues in the tens of millions are not unusual, Tao is setting a new standard. This is Tao Las Vegas, the highest grossing independent restaurant in the United States, according to Restaurants & Institutions magazine, which for 24 years has been ranking the top 100. Enjoy bottle service in one of eight private sky boxes overlooking the main room. Take in the sounds of the DJ from a VIP table on the dance floor. Guests can catch a glimpse of the bathtub models, immersed in rose petal baths. The allure of Chilean sea bass satay often competes with sightings of celebrities, like New England Patriots quarterback Tom Brady or the actor Jamie Foxx. TAO boasts three bars, one dance floor, private sky boxes, and a 40-foot outside terrace overlooking the Las Vegas Strip. Ever-thumping music pumps in the dining room and two levels above, sending the stylish and scantily clad to the dance floor. LAS VEGAS - There is the 20-foot golden Buddha, and enough velvet and silk swathing 60,000 square feet to evoke an Old West bordello.
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